Helping families make higher education dreams a reality
With a mission to prepare every student for academic and personal success, regardless of their background, LEIP provides innovative college prep services, promotes equity, and supports parents in navigating the college planning process. Leasha partnered with us to create a brand identity and website that embody LEIP's essence and resonate with their audience.
LEIP
Industry
Educational Consulting
What we did
Brand Strategy
Brand Identity
Wed Design
What we did
Brand Strategy
Brand Identity
Wed Design
LEIP
Industry
Educational Consulting
What we did
Brand Strategy, Brand Identity, Wed Design
Arrows of Excellence
Inspired by the "Four Cardinal Directions," LEIP’s icon embodies the brand promise of guiding students and their families as they navigate the journey from high school to college.
The central star represents the child and excellence, while the merging arrows signify a supportive community united in shaping the child's future.
Fun and Vibrant!
With the audience in mind, we aimed for a vibrant and fun brand look during our strategy session. Hence, we created a vibrant color palette and two fun motifs drawn from the logo icon to captures this spirit.
Secondary Logo Variation
Monochrome logo variation
Brand Manual
We created the LEIP brand manual to guide both internal and external use of assets, ensuring a consistent and vibrant identity with detailed guidelines for logo variations, color palettes, patterns, and typography.
Stand Out
The core of brand identity is recognition, and distinctiveness drives it. In contrast to competitors' calm identities, we chose a vibrant and fun direction for LEIP, making it distinctive and easily recognizable.
“I couldn't have done it without you. I look forward to future partnerships.”
Leasha Cherry (CEO/Founder, LEIP)
See more work
FBTS
J Hark Photography
Flexibility and Consistency
We meticulously considered all potential application needs to ensure the visual identity is flexible, consistent across all platforms, and easily recognized by everyone.
From versatile logo variations to a vibrant color palette, along with youthful patterns and striking typography, these unique yet cohesive elements will boost the visibility of the LEIP brand.