Industry
Non-profit
What we did
Brand Strategy
Brand Identity
Web Design
Industry
Coaching
What we did
Web Design
Redefining What It Means to Protect Life
What began as a simple website refresh morphed into something deeper. Saving Destinies’ mission to protect and nurture life at every stage was clear, but its language and visuals lacked the clarity to match.
We paused to build a stronger foundation. Through collaborative strategy sessions with the founders, we shaped a full brand DNA: sharpening positioning, defining messaging pillars with distinct tones of voice, clarifying audiences, and setting the principles that differentiate the organization and guide every future expression.
Only then did design begin. Flowing directly from that foundation, the new identity and website give Saving Destinies clarity, cohesion, and a voice that finally matches its purpose.
Industry
Non-profit
What we did
Brand Strategy
Brand Identity
Web Design
2025
Old Logo
The old mark narrowed the vision to the unborn, and its cramped, unscalable design reinforced those limits. Rooted in three elements: a pillar of support, a bloom of renewal rising from that strength, and a circle symbolizing community and reach beyond borders, the new identity broadens the lens.
Paired with a calm palette that conveys grounded resilience and refinement, and a bold yet approachable typography, the system adapts across mediums while expressing the brand’s core essence: championing dignity and restoration for “All of Life.”
Redefining “Pro-life”
Real
Stories
Real
People
It’s not just history. It’s ongoing.
Photography is the brand’s strongest ally in carrying its message. Each image is intentionally human-centric, the lens shifting between hero and caregiver, showing not only hardship but the mission to help marginalized people rise above systemic and personal barriers.
That same depth shapes the brand language and visual system usage, brought together in a brand guide that serves as a living framework, one that keeps the essence unmistakable while allowing expression to stay adaptable and alive across copy, collateral and campaigns.
Human Stories, Unified Expression
Built for immersion, the rebranded digital experience reflects the brand’s heart: visual, human, unflinching. Data sparks awareness, real voices make them real, and tangible solutions invite action.
Every image and line of copy draws from the brand strategy, shaping a journey where system, story, and mission move visitors from witness to participant.
From Awareness to Collective Action
“They always, consistently, exceed my expectations”
Cameron and BJ Arnett (Founders, Saving Destinies)
